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PRACTICE AREAS

Insider Experience Meets Outsider Perspective


Protean team members bring years of deep experience at top global companies. However, hands-on knowledge is only half the picture. We also bring years of consulting expertise with diverse businesses and brands, providing a broad view on industry trends, global marketplace and future opportunities. It all adds up to helping your company achieve smart, sustainable growth.

 

Analytics & Insights


Research is a key component to growing your brand or business. But to grow wisely, you need to frame your research carefully – before investing in focus groups, forecasts and analytics. Protean can help you ask the right questions, select the best research methods and deliver the data to drive your business.

Our capabilities include:

• Quantitative and qualitative research

• Patient journey mapping

• Forecasting and modeling

• Competitive benchmarking

• New product planning

 Situation analysis

 Secondary data analysis and reporting

 Data management

 Brand positioning

 Message development

• Tracking studies

 Promotional effectiveness and ROI

 

Market Access


Your brand cannot achieve its full potential without gaining access to major markets. Protean delivers unsurpassed expertise in planning and implementing proven access strategies and tactics.


We have extensive experience in the following:

 Payer landscape and UM analysis

• Buying process mapping

 Channel strategy

 SP and SD contracting

 Patient and provider services planning

 Patient and provider services implementation

 Access program marketing strategy

 Services operational effectiveness and ROI

 Reimbursement strategy

 Value proposition development

 Patient retention programs

 Site of care strategy

 REMS strategy and support services


Marketing & Sales

 

Get the benefit of senior-level marketing and sales support without investing in overhead and training. Whether you are launching a new product, refining an existing brand or evaluating the patient experience, Protean can guide you to get the most out of your investment.

Our offerings include:

 Product launch planning and execution

 Strategic and operating plans

 Marketing team size and structure

 Sales force size and structure

 Sales training

Marketing training

New product pipeline training

 Competitive games

 Professional strategy and promotion

 DTC/DTP strategy and promotion

 Onsite marketing management


Emerging Markets & Business Development


Where is your next best opportunity? How should you prepare to take advantage of it? Protean has deep knowledge of the national and international marketplace – from cultural issues to regional regulations – and can help prioritize possibilities and guide growth.

We can assist you with:

 Opportunity assessment

 US and OUS market development and expansion

 Pipeline and portfolio gap analysis

 Asset prioritization, search and acquisition strategy and execution

 Deal valuation

 Benchmarking

 Risk mitigation