Protean software tools were designed by marketing managers for marketing managers. With an emphasis on flexibility, security and robust functionality, each tool targets and responds to the real challenges of managing and monitoring brands.



Protean LaunchPlanner allows companies to efficiently organize and navigate the product lifecycle from pipeline through launch.


Link your team, share information and track project progress with these features:

Central repository of up-to-the-minute launch plans

24/7 web-based access via secure login

Communication with team members across functions

Detailed tracking, including synchronized view of multiple project variables

Standard or custom reporting

Complete compatibility with Microsoft programs including Excel

Secure web server, including SSL certificate by Thawte

Data protection including nightly scheduled back-ups

24/7 physical security in network monitoring


Access project

updates any time,

from anywhere via a

secure web login.

Track multiple project variables at a glance

Easily create fixed

or custom reports



Protean AdvocacyTracker provides up-to-date information on your brand’s formulary status and site-of-care team activity. Now you can manage communications and support brand strategies before problems arise.

Monitor brand status across jurisdictions, states and private plan types with these features:

24/7 web-based access via secure login

Additional protection with primary and secondary security screens

User-friendly menus for quick access to data review and updates

Easy generation and export of customizable reports












Access project

updates any time,

from anywhere via

secure web login

Quickly drill down to the data you need with the "Show Menu" button

Access and report on the latest data via flexible architecture

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